One of the most effective ways to improve your time management is to create and use a “Dream Diary”. The majority of us struggle to make the best use of our time. We all have the same amount, yet some achieve a lot more than others. Our days are busy, yet surprisingly few significant goals are achieved! Where does the time go? Well, it’s a symptom of things that appear urgent taking over and dominating our day. So what’s the alternative?
Important vs Urgent
If you consider the things that make the really significant impact on our long-term progress, they tend to be the things that are rarely ever urgent. For example, creating a business plan is never urgent, but it is very important. Other examples might include regular 1-to-1 meetings with our staff, checking progress on long-term projects, updating the website, and more.
All these things actually tend to have a big impact on our success in the long-term, but there’s rarely any given day when one of them is drop-dead urgent! So consequently these things get deferred…and deferred… So how can we make sure we get these things done regularly? The answer is to identify these important activities and reserve time in our diary to deliberately work on them.
Using a “Dream Diary”
A “Dream Diary” is a plan of specific times in a week or month that are dedicated to important activities. It’s not your main diary, it’s a plan of what you will do by default or, to put it another way, what you would ideally do when your week goes according to plan.
Do this however works best for you, but what I do is to have a printed sheet on the wall next to my desk showing my default diary for a typical week. On a Friday, as I finish the week and think about next week, I plan as many of the default diary activities into my main (electronic) diary. Sure, I don’t always get to fit them all in, but mostly I do. And just by having it on the wall I know it all off by heart. If it’s Tuesday at 2pm it’s time to call a past client and just check how everything’s going.
Ten minutes is all it takes, and you’d be surprised what I get out of it (and them too!). It’s the kind of thing that’s never urgent but makes all the difference. What’s in that category for you? What are the activities that, if you spent time on them regularly – even though they aren’t urgent – you and your business would progress much better?
Some ideas include:
- Create/update your business plan
- Create/update your marketing plan
- Review the standard info on your website
- Write an update email to your key suppliers
- Have lunch with an employee/supplier/customer
- Review your own personal training plan
- Learn a new skill
- Read a trade/industry journal
- Look at what your competitors are doing and learn from it
If any of the activities are very specific, use a more general description and each week do something different under that broader heading.
You’ll start to weed out the important vs urgent and your default week will involve focusing on the kinds of activities that are really going to make a difference in your business.
For further advice on planning book a call with Jeremy or join us at one of our events!
