Unique Selling Proposition… This is more than “good service,” or “good price” – it’s all about knowing what it is that makes you special, and being able to specifically explain it to your customers. This is your unique selling proposition – the thing that sets…
5. How (Big Should Your Newsletter Be)? How much do you want to pay, and how much do you want to say? These are the 2 questions that will dictate how many pages your newsletter will be. The most common sizes for newsletters are between 1 and…
We’re going to explore ‘The 7 Steps To Newsletters Success’. Here is step 4. 4. How (to write your newsletter) USP & Guarantee … Two things that you should consider including in your newsletter are your USP and any guarantees. Your USP (Unique Selling Point) is the one…
We’re going to explore ‘The 7 Steps To Newsletters Success’. Here are steps 1-3. 1. Who (Are Your Target Market)? If you don’t know who your target market is, it’s almost impossible to attract them. Imagine trying to get a date without knowing which gender you’re…
Almost every newsletter which is widely read, and results in increased sales, can be considered successful. The objective of your newsletter is not to bore people with uninteresting articles, where you just talk about yourself. The objective is to remind them of who you are,…
There are 6 steps you need to take to make your Loyalty Strategy as effective as possible, here are the first 3 steps! 1. WHY use a Loyalty Strategy? Before you implement Loyalty Strategies, you need to figure out if they are worthwhile within…
There are 6 steps you need to take to make your Loyalty Strategy as effective as possible, here are the last 3 steps! 4. HOW do you create a system that works? Here are a variety of different ways to work your loyalty…
Loyalty Strategy is one of the best and cost effective ways for a business to keep a regular revenue stream coming in. But more importantly client retention can increase profit and cash. Cashflow Creating a known cash flow enables a business to maintain tenure and…
Many people who believe they own a business are, in reality, self-employed. Now, if you’re self-employed by choice, it’s fine by me, however, make sure you fully realise the risks and negatives: It’s hard to take holidays and days off Your business has no value…
Most people understand that having a clear and measurable goal will greatly increase the chances of achieving it. And most people know they should have clear business goals, even if they haven’t actually got a finished plan. But I’m amazed at how few people have…
