Developing a killer sales pitch is not easy. What you may believe to be a good sale pitch on paper, doesn’t guarantee it will be effective in practice….

When presenting to a potential new client, it’s really important to remember that your prospect’s needs are central to your sales pitch. Remember, it’s not all about the product or service. Your killer sales pitch MUST be a two-way conversation, whereby you listen to the buyer, they have the opportunity to ask questions. And as a result you offer them a solution to a real challenge they are experiencing.

This allow’s your prospect will develop a much more personalised relationship with you and your product or service.

Above all, the devil is in the detail when it comes to really captivating your audience. From relevant buyer information to interaction and negotiation, these seven tips will help you nail your next killer sales pitch because you will:

1. Preparation

Successfully connecting with your audience involves preparing yourself with relevant buyer information. Prior to the presentation / sales meeting conduct in-depth research on the buyer’s company, industry, and competitors. This will allow you to tailor your message, better communicating how you can meet their specific needs.

2. Emotion

Catering to emotion is the strongest form of strategy in sales. Highlight the unique challenges of the business you’re pitching to and allow them to visualise how your product or service is the solution. Most often people react emotionally first then rationalise. therefore, having a compelling story backed by facts is a force to be reckoned with.

3. Confidence

Not only is it important to be prepared and leverage emotion, but also to bring confidence to the presentation. Promoting yourself as an industry leader or savvy entrepreneur subconsciously builds credibility with your audience. You can achieve this by sharing stories about your dedication and vision for their initiatives.

4. Interaction

It never hurts to check in with your audience during the killer sales pitch. After all, it’s a two-way conversation. Gone are the days of PowerPoint slides and bullet points. Consequently the most successful pitches include choices, audience interaction with products and services, and being prepared for any questions the buyer may have.

5. Objection

As mentioned, the buyer will most likely have questions. The most common objections during the killer sales pitch fall under budget, authority, need, and time. Be prepared to go into your presentation with responses to all four. The goal is to have answers prepared. Thereby you appear more knowledgeable while increasing your product or service’s value.

6. Negotiation

The negotiation portion of a business pitch can be intimidating. Before pitching, have a plan in place for negotiation. Not only should you be familiar with what you’re offering, but research how your audience members have invested in the past. Have a plan for the best case, the second best, and the worst. This will help you approach your presentation prepared for any response.

7. Confirmation

Always end your killer sales pitch with a call to action. If a negotiation isn’t instantaneous, be sure to include a follow-up. Because of that communication touch point in the sales funnel will keep you on the radar, placing you in a good position for future prospecting. Follow-up meetings and trials are great ways to keep your audience engaged going forward.

Now that you’ve journeyed through our seven steps for a flawless sales pitch, what next? We know you will feel more confident in putting your skills to the test because measuring conversion rates is essential. Knowing your buyer, product or service, showing a genuine interest in providing a solution, and being prepared for any objections allows you to present your next business initiative with ease.

If you are interested in further Sales Training or yourself or your team, why not have a complimentary Business Review with one of our top Coaches to uncover ways to grow and improve your business?

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